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Investment opportunity
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Web and mobile-based personalised marketing platform
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We have created a web and mobile-based marketing company that will become the world’s leading creator of online social recommendation platforms, enabling drinks brands and outlets to increase footfall and revenues - by connecting them to their target market consumers in the simplest, quickest, most engaging, interactive way: one to five star (1-5*) personalised ratings on your mobile phone or the web!
We are testing our platform with customers, having already signed a strategic alliance with a UK drinks industry body, providing relationships with more than 350 local UK brewers. We have other strategic partnerships in the works in six drinks niches (lager, wine, cider, soft drinks, energy drinks, and spirits), including one at signing-stage with the World's largest soft drinks company.
The quantum of potential revenues is demonstrated by 2010’s budgets, when Diageo spent GBP£ 1.4 billion, Heineken EUR€ 2.07 billion, and Coca Cola USD$ 3 billion on offline marketing and advertising. Global drinks companies now commit 70 per cent of marketing budgets to online and social media activity, because companies now recognise that using social media and online marketing is a more effective means to engage their brands with customers. With the explosion of mobile smartphones, the trend is set to continue to 2020 and beyond.
Significant investment is now being made in the company’s area of business, to position brands for the new paradigm shift in social and mobile marketing - we are positioned to capitalise on this trend by commanding a significant share in drinks company brands’ online marketing budgets.
Our company has raised £350,000 to date and is seeking to raise £1,000,000 in return for equity shares in the Company to keep the company fully funded through to Q2 2013.
The funds will be used for hard launch, social media and viral online marketing, and ongoing operating and development costs.
Based on our projections, angel investors will see an ROI in year 3 of >35% - with a potential exit through either a trade sale or via further rounds of private equity/venture funding, as the industry in this area consolidates or the Company expands into other industries and geographies. |
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| Total Funding Required: |
£1,000,000.00 |
| Min. per Investor: |
£50,000.00 |
| Industry: |
Media |
| Sec. Industry: |
Mobile App / Web App |
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| Region: |
Greater London |
| Proposal ID: |
3032 |
| Investment Reason: |
Start-Up |
| Proposal Status: |
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Angel Investors Raising Business Finance Small Business Grants Business Funding Venture Capital
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