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Investment opportunity
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Investment for a data compilation start up that monitors social media users
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We have successfully brought to market a web based tool that provides very detailed data on how people use the internet, social media (Facebook, Twitter, Blogs, and YouTube etc), and mobile internet and tablet devices. It is the most detailed set of data ever compiled on how consumers use the internet and is compiled from market research conducted three times a year, delivered to over 100K users in 27 markets.
We employ a third party company, to collect this data and it is proprietary to us. In 2012, we plan to increase the coverage to 36 markets.
Clients access the data via a web interface, which enables them to customise the output to their specific needs. For example they might want to only analyse their target segment of young women who buy cosmetics frequently, or compare French Internet users to Brazilian. This data is utilised to understand a very fast moving market, identify new opportunities, develop international online strategy and plan campaigns in social media.
Clients buy this databecause marketing is moving online, and increasingly focused on social media.
There is also a growing need for a global viewpoint, as most international brands now have a multi market strategy for advertising and marketing. In addition, there is increasingly demand for work to be developed or built on credible data. You can no longer pitch an advertising idea to a client, without getting supporting research.
We already work with many of the largest agencies and brands in the world and the product has massive scope for growth:
- Once established in a client budget, they become dependent on your data. We have already seen that with our launch clients, who have no choice but to keep buying. If you become the global default product of choice, and the standard benchmark, the product will grow exponentially.
- In many markets around the world, there is no local market data, so even if they have no global interest, with the right account types we can sell into those markets
- A competing product called Radian 6, which is used by the same customer base (it tracks conversations online), recently sold to Salesforce.com for $327m. In many ways, our product has a larger potential.
We expect angel investors to see an extremely large return on their investment due to the nature and growth of the product. |
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| Total Funding Required: |
£240,000.00 |
| Min. per Investor: |
£80,000.00 |
| Industry: |
Mobile App / Web App |
| Sec. Industry: |
Communications / Publishing |
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| Region: |
Greater London |
| Proposal ID: |
2720 |
| Investment Reason: |
Working Capital |
| Proposal Status: |
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Angel Investors Raising Business Finance Small Business Grants Business Funding Venture Capital
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